S$400,000 spent to rename Marina Bay… Marina Bay

This would be hilarious if it wasn’t taxpayers money.

It has to be one the best cons I have ever heard of. Good to see that there are stringent controls on how they spend the money. They must have so much of it, they just throw it around.

After spending S$400,000 ($240,964) to come up with a suitable new name for the revamped downtown Marina Bay, Singapore has decided to stick to, well, Marina Bay, media reports said Friday.

The city-state’s urban development authorities and global branding company Interbrand spent months deliberating over 400 potential names before settling on the original moniker, according to the Today newspaper. The $400,000 financed a massive branding exercise that involved market tests, focus group discussions and consultations with developers and the general public, Today said.

Finding the right name for the city-state’s revised downtown, which will include the much-debated resort casino, a new business district and swanky retail outlets, was a process akin to parents deciding on a name for their child, National Development Minister Mah Bow Tan. afp

Anyone fancy sending me $400,000 so I can name their child? I might actually set up a paypal account to do it. Of course the name will be carefully considered after extensive market tests, focus groups and consultations while standing laughing in the queue to the bank.

In fact I won’t charge you $400,000, just 10 pounds stirling.

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About soci
Lived in Singapore for 6 wonderful years and has been blogging since 2003, under various names but always on Singaporean issues.

47 Responses to S$400,000 spent to rename Marina Bay… Marina Bay

  1. ye says:

    wow i can almost say peanuts were spent to ….? to what ? i can’t say rename since the name wasn’t changed
    so how about stimulation of the economy?

  2. ye says:

    wow i can almost say peanuts were spent to ….? to what ? i can’t say rename since the name wasn’t changed
    so how about stimulation of the economy?

  3. gold tap says:

    Hey, I only cost under $1K.

  4. gold tap says:

    Hey, I only cost under $1K.

  5. peanuts says:

    Bah. We are worth more than that survey.

  6. Mrs Goh says:

    Some peanuts are more equal than other peanuts.

  7. peanuts says:

    Bah. We are worth more than that survey.

  8. Mrs Goh says:

    Some peanuts are more equal than other peanuts.

  9. Davinder Singh says:

    How many cars do you have, Mr Mah?

  10. Davinder Singh says:

    How many cars do you have, Mr Mah?

  11. NKF says:

    Please donate to us. We would like to raise $400,000 to decide whether or not to change our name.

  12. NKF says:

    Please donate to us. We would like to raise $400,000 to decide whether or not to change our name.

  13. oei hong leong says:

    I dun like davinder singh.

  14. oei hong leong says:

    I dun like davinder singh.

  15. osama bin laden says:

    I show you the correct way to wrap head. No need starch.

  16. osama bin laden says:

    I show you the correct way to wrap head. No need starch.

  17. kdf says:

    Cheaper to wash water than to wash blood.

  18. kdf says:

    Cheaper to wash water than to wash blood.

  19. manmohan singh says:

    Our one better than crash helmet ok.

  20. manmohan singh says:

    Our one better than crash helmet ok.

  21. Ben says:

    Glad I’m poor. Never had to pay any income tax before.

  22. Ben says:

    Glad I’m poor. Never had to pay any income tax before.

  23. ali bhutto says:

    Potato starch not cheap hor.

  24. ali bhutto says:

    Potato starch not cheap hor.

  25. Anonymous says:

    This is ridiculous must well building other useful things for us to use

  26. Anonymous says:

    This is ridiculous must well building other useful things for us to use

  27. marina bay says:

    No one asked me whether I wanted to change my name.

  28. marina bay says:

    No one asked me whether I wanted to change my name.

  29. the marketing company says:

    Wowee. Easiest money we ever made.

  30. singapore government says:

    Can we pay you another $400,000 and then you tell us whether we should change the name of Toa Payoh; Mount Faber and the Padang?

    We have too much money, lah.

  31. singapore government says:

    Can we pay you another $400,000 and then you tell us whether we should change the name of Toa Payoh; Mount Faber and the Padang?

    We have too much money, lah.

  32. Jowie says:

    can i say that this 400k is just peanuts? we are talking about the name of a CBD area… not any geylang or changi end.. thus classfiable as P E A N U T S!

  33. Jowie says:

    can i say that this 400k is just peanuts? we are talking about the name of a CBD area… not any geylang or changi end.. thus classfiable as P E A N U T S!

  34. Mr Goh says:

    I agree with Jowie… 400k is nothing. I wipe my *ss with 400k bills. And my recent diarrea ain’t getting any better.

  35. Mr Goh says:

    I agree with Jowie… 400k is nothing. I wipe my *ss with 400k bills. And my recent diarrea ain’t getting any better.

  36. Jowie says:

    think you need more peanuts.. maybe peanut butter? 😀

  37. Jowie says:

    think you need more peanuts.. maybe peanut butter? 😀

  38. william shakespear says:

    To rename or not to rename, that is the $400,000 question.

  39. william shakespear says:

    To rename or not to rename, that is the $400,000 question.

  40. Julius Caesar says:

    Not you too Mrs Mah?

  41. Julius Caesar says:

    Not you too Mrs Mah?

  42. emperor nero says:

    Burn Marina Bay!

  43. emperor nero says:

    Burn Marina Bay!

  44. michael fay says:

    Vandalise enough lah!

  45. michael fay says:

    Vandalise enough lah!

  46. soci says:

    Anonymous commenting is going to be removed again.

  47. soci says:

    Anonymous commenting is going to be removed again.

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